A case study of

Notification Centre

My Roles
User Research Concept & Strategy UX Design
Project Overview

AMA has many different products and services that its members interact with everyday. From insurance to registry needs, Albertans use AMA for lots of different services. On the digital experience team at AMA we constantly worked to make sure the online interactions with AMA members were as seamless as possible.

This was a concept project given to me to figure out how we would show AMA members tasks that needed to be completed in their online account. Part of the project was also to figure out what kind of notices those may be, and to decide if a notification hub would even be necessary for the online account.

Brainstorming use cases

The blank canvas of this project was a bit overwhelming to begin with. There were endless possibilities I could work with. It was tempting to jump right into Photoshop to work on the look and feel but it was important for me to make this concept project realistic, useful, and most importantly - a good experience for AMA members.

I started by doing a stream of consciousness of possible things we could notify our members about. After looking over the list I saw a pattern that was forming. There were three types of information: 1. Urgent, actionable notices 2. Getting caught up with online account features 3. What was new with AMA

I broke these three key types of messages out onto post it notes to see the groupings visually.

Visual Brain dump

Once I had organized my ideas, and saw that some type of communication centre would be useful to an AMA member, I began sketching out what the three types of communications could look like and how they might work together.

I felt comfortable at this point to begin making the high fidelity interface that a user may see in their online account.

UI Elements States & INTERACTIONS

The man behind the curtain: The Admin Screens

Once the UI that would be displayed to users was completed I moved on to solving the next big question of this project: How are these notifications being created?

Through a similar process to the one above I created a flow for AMA employees to login to an admin side of AMA's online account and create notifications. They are able to pick a notification type (push notification or promo card), plug in content, pick an icon and select who would receive the communication.

See Next Case Study